As the market place has shrunk due to the online industry, mobile devices have brought brands and services at consumers’ fingertips. Smartphones, these days, have moved far beyond the definition of being just a mobile handset to a very significant gadget that controls almost all aspects of our personal, professional and social life. With the exceptional growth in the smartphone user base, the opportunities for mobile app development are also accelerating including mobile gaming app industry.
Mobile gaming industry
The mobile gaming industry is successfully exploiting the opportunities of increased smartphone usage and is targeting markets with youth dominated population. Furthermore, the mobile game development industry has been rapidly evolving over the decade and game development specialists have been focusing on creating interactive games rather than simple games for users across all age groups. The growth of mobile gaming market is gaining momentum significantly over the years with research findings revealing that the global games market has reached 99.6 billion dollars in 2016. Why we want you to focus on mobile gaming all of a sudden? It is because marketers are looking at this high involvement platform for brand promotions.
Mobile gaming as promotional platform
As an advertising platform, mobile gaming offers marketers a fantastic opportunity to connect with consumers directly because the usage is more experiential and personal compared to other mediums. Moreover, a massive opportunity remain to be explored in the realm of consumer– brand engagement as the mobile gaming platform offers endless options for incentivized as well as non-incentivized possibilities for promotions. This platform has opened door for marketers as an advertising medium along with Native and Display advertising. There is a huge similarity between online search and app downloads as both are based on interest levels and user preferences and marketers now are leveraging these similarities for promotional activity.
Now you know about the immense potential of gaming platform for promoting your brand. Therefore, to cash in on this opportunity contact game development specialist and create interactive and interesting games to serve as a platform for brand promotion. This will definitely incur cost but to evade more expense and to avoid budget issues rely on Outsourcing Mobile Game Development for an adept and cost-effective investment.